As Seen On
From Leicester city centre to Selfridges – featured on BBC Radio Leicester and in collaboration with Nora Al Shaikh, a Saudi women-owned brand.
Professor Mathew Hughes, Ph.D. Podcast: Community and Connection: The Real Drivers of Low‑Budget Growth
In this episode, Professor Mat Hughes sits down with Farhana Khan, founder of Armour Femme, to unpack how she built a fashion brand from scratch with almost no budget—and turned it into a community-led experience featured at London Fashion Week and Selfridges. Expect honest insights on resilience, rejection, and the emotional side of entrepreneurship—plus practical lessons on how to grow a brand when all you have is time, creativity, and the willingness to connect. If you’re building something from nothing, this episode will change how you think about growth. Available on Amazona, Soundcloud, Spotify and Apple.
Leicestershire Press
Featuring Armour Femme’s “Wear Your Vision Board” Charm Lounge, an experience where guests select charms that symbolise the year they’re calling in.
London Fashion Week: Mide Tush
Featured as the jewellery partner for MideTush SS2026 at London Fashion Week, Armour Femme adorned the runway with signature statement pieces, complementing the designer’s bold, modern vision. Our pieces brought a refined edge to the collection, marking an unforgettable moment on the catwalk.
Nora Al Shaikh x Selfridges
In a celebration of modern luxury and feminine power, Armour Femme jewellery was selected by Saudi designer Nora Al Shaikh for a bespoke styling project showcased at Selfridges London.Known for her refined aesthetic and contemporary silhouettes, the looks were styled with our statement pieces to represent bold elegance.
BBC - LEICESTER
I was featured on BBC Radio Leicester, where I shared my journey of moving from Canada to make Leicester city centre my new home. I spoke about the inspiration behind Armour Femme and the Charm Lounge, and how my brand is all about community, confidence, and self-expression.
Collaborate With Us
Subscribe to our emails
Be the first to know about new collections and exclusive offers.